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_____ Has Led Brand Marketers to Realize They Need to Take

question 48

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_____ has led brand marketers to realize they need to take a multidomestic approach to be more responsive to local preferences.


Definitions:

Promise

A promise or guarantee to take a specific action or ensure a certain outcome.

Order To Pay

A directive, usually legal or financial in nature, mandating that a certain amount of money must be paid.

Drawer

The person who writes or issues a bill of exchange, check, or draft, instructing a drawee to pay a specified sum to a payee.

Drawee

The party in a financial transaction who is directed to pay a certain amount of money, typically written on a draft or check.

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