Zeon Plus Company Requires Substantial Investment to Maintain and Expand

question 63

Multiple Choice

Zeon Plus Company requires substantial investment to maintain and expand their dominant position in the growing electronic zeonites market.In fact,this investment is often in excess of the funds that the firm can generate internally.However,Zeon Plus does have a very large market share.What type of company is this,according to the BCG growth-share matrix?

• A) Cash cow
• B) Dog
• C) Question mark
• D) Star

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