______ Is the Use of a Common Product,service,and Message Across

question 46

Multiple Choice

______ is the use of a common product,service,and message across all markets to create a strong brand image.

• A) Globalization
• B) Horizontal integration
• C) Standardization
• D) Customization

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Definitions:

Global Dreamer

An individual who aspires to transcend cultural and geographical boundaries, often with a desire to experience or impact the world on a global scale.

Etic Perspective

is an approach in social sciences that analyzes cultures from an outsider's viewpoint, focusing on universal, cross-cultural truths rather than individual cultural specifics.

World View

The fundamental cognitive orientation of an individual or society encompassing the entirety of the individual or society's knowledge and point of view.

Global Brands

Brands that are recognized and available across many countries and cultures around the world, often standing for consistent values, quality, and experience regardless of location.