Host Countries May Require a Foreign Branch to Be

question 23

Multiple Choice

Host countries may require a foreign branch to be

• A) Domesticated
• B) Globalized
• C) Centralized
• D) Localized

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Definitions:

Reseller Licensing

Agreements that grant a business the right to buy products and sell them again, often under the brand name of the original manufacturer.

Mixed Branding

A marketing strategy where a company markets products under both its own brand and under the brand names of other companies.

Distinctive

A characteristic or feature that sets a person, object, or concept apart from others, making it easily recognizable or unique.

Company Image

The public perception or reputation of a business, formed by its branding, marketing efforts, and interactions with customers and the community.