Which of the Following Is a Factor That Does NOT

question 12

Multiple Choice

Which of the following is a factor that does NOT foster brand identification?

• A) Advertising
• B) Customer service
• C) Product differences
• D) Price

Differentiate between various forms of fairness (distributive, procedural, and interactional) in service recovery.

Analyze the importance of specific and measurable service quality standards.

Appreciate the unique challenges and opportunities presented by the intangibility of services.

Understand the concept of service quality, including its dimensions and measurement methods.