Purchasing Behavior Is Often Better Predicted By

question 78

Multiple Choice

Purchasing behavior is often better predicted by:

• A) Geographics
• B) Demographics
• C) Psychographics
• D) Reputation

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Definitions:

Quantitative Variable

A variable that can be measured and quantified, often expressed in numerical terms.

Outlier

An observation in a data set that is significantly different from the majority of the data, potentially indicating an error or a unique phenomenon.

Cases

Instances or occurrences of a particular condition or category being studied or reported.

Categorical

Refers to a type of data that can be divided into groups or categories that are mutually exclusive.