The Statement Which Usually Accompanies the Mission Statement and Expresses

question 57

Multiple Choice

The statement which usually accompanies the mission statement and expresses the firm's basic beliefs,values and aspirations is known as:

• A) Grand strategy
• B) The company's statement of philosophy
• C) The company profile
• D) Long-term objectives

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Definitions:

Service-intensive Business

A type of business that relies heavily on providing services rather than goods, characterized by a high level of customer interaction and service delivery.

Vision

A forward-looking statement or concept that outlines what an organization aims to achieve in the future, serving as a guide for its intentions and directions.

Customer Base

The group of consumers who repeatedly purchase the goods or services of a business, forming the foundation of the company's sales.

Capital

Financial assets or the financial value of assets, such as cash and goods, used by a business to fund its operations and investments.