TABLE 17-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 289

Short Answer

TABLE 17-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0)and 15 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income,in thousands of dollars),lawn size (Lawn Size,in thousands of square feet),attitude toward outdoor recreational activities (Attitude 0 = unfavorable,1 = favorable),number of teenagers in the household (Teenager),and age of the head of the household (Age).
The Minitab output is given below:
-Referring to Table 17-12,what is the estimated odds ratio for a 48-year-old home owner with a family income of $100,000,a lawn size of 5,000 square feet,a positive attitude toward outdoor recreation,and two teenagers in the household?

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Definitions:

Bountiful Harvest

An exceptionally large and plentiful crop yield within a particular season.

Barriers To Trade

Measures implemented by governments or economic blocs to restrict or control the free exchange of goods and services across borders, including tariffs, quotas, and regulations.

Economic Growth

A rise in the output of goods and services within an economy over a specific time frame, usually quantified by the Gross Domestic Product (GDP).

Real GDP

Gross Domestic Product adjusted for inflation, measuring the value of goods and services produced by a country in a specific period, reflecting actual productivity.