TABLE 17-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 268

True/False

TABLE 17-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0)and 15 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income,in thousands of dollars),lawn size (Lawn Size,in thousands of square feet),attitude toward outdoor recreational activities (Attitude 0 = unfavorable,1 = favorable),number of teenagers in the household (Teenager),and age of the head of the household (Age).
The Minitab output is given below:
-True or False: Referring to Table 17-12,there is not enough evidence to conclude that Attitude makes a significant contribution to the model in the presence of the other independent variables at a 0.05 level of significance.

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Definitions:

System Isolates

Elements or individuals within a system that are detached or separated from others.

Stonewallers

Individuals who refuse to communicate or cooperate, effectively blocking progress or resolution in a discussion or negotiation.

Detractors

Individuals or factors that detract, criticize, or reduce the value of something or someone's efforts.

Microevents

Microevents are small occurrences or actions that may seem insignificant by themselves but can have important implications or contribute to larger trends or outcomes.