TABLE 17-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 237

Short Answer

TABLE 17-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0)and 15 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income,in thousands of dollars),lawn size (Lawn Size,in thousands of square feet),attitude toward outdoor recreational activities (Attitude 0 = unfavorable,1 = favorable),number of teenagers in the household (Teenager),and age of the head of the household (Age).
The Minitab output is given below:
-Referring to Table 17-12,what is the p-value of the test statistic when testing whether Teenager makes a significant contribution to the model in the presence of the other independent variables?

---

Definitions:

Favorable Response

A positive or approving reaction to a question, request, or proposal.

Logical Order

The organization of elements in a sequence or arrangement that follows a coherent and understandable pattern.

Company's Logo

A design or symbol adopted by an organization to identify and differentiate its products, services, or identity.

Promotional Materials

Various forms of media designed to advertise or promote a product, service, or event to the target audience.