TABLE 17-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 258

Multiple Choice

TABLE 17-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1) .Additional information available concerning these 30 home owners includes family income (Income,in thousands of dollars) ,lawn size (Lawn Size,in thousands of square feet) ,attitude toward outdoor recreational activities (Attitude 0 = unfavorable,1 = favorable) ,number of teenagers in the household (Teenager) ,and age of the head of the household (Age) .
The Minitab output is given below:
-Referring to Table 17-12,which of the following is the correct expression for the estimated model?

• A)Y = -70.49 + 0.268 Income + 1.0647 LawnSize - 12.744 Attitude - 0.200 Teenager + 1.0792 Age
• B) = -70.49 + 0.268 Income + 1.0647 LawnSize - 12.744 Attitude - 0.200 Teenager + 1.0792 Age
• C)ln (odds ratio)= -70.49 + 0.268 Income + 1.0647 LawnSize - 12.744 Attitude - 0.200 Teenager + 1.0792 Age
• D)ln (estimated odds ratio)= -70.49 + 0.268 Income + 1.0647 LawnSize - 12.744 Attitude - 0.200 Teenager + 1.0792 Age

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Definitions:

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Market Value

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