TABLE 17-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 289

Short Answer

TABLE 17-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0)and 15 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income,in thousands of dollars),lawn size (Lawn Size,in thousands of square feet),attitude toward outdoor recreational activities (Attitude 0 = unfavorable,1 = favorable),number of teenagers in the household (Teenager),and age of the head of the household (Age).
The Minitab output is given below:
-Referring to Table 17-12,what is the estimated odds ratio for a 48-year-old home owner with a family income of $100,000,a lawn size of 5,000 square feet,a positive attitude toward outdoor recreation,and two teenagers in the household?

---

Definitions:

Podcasts

Digital audio or video files available for streaming or download, usually part of a series, which can cover a wide range of topics.

E-Learning Modules

Digital educational content delivered online, allowing learners to acquire knowledge and skills through electronic resources.

Cell Phone

A mobile phone is a handheld device capable of making and receiving calls via a radio frequency link as the user travels through a service area of the telephone.

Voice Mail

An electronic system that records messages from callers, allowing recipients to listen to the messages later.