TABLE 17-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 47

Short Answer

TABLE 17-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0)and 15 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income,in thousands of dollars),lawn size (Lawn Size,in thousands of square feet),attitude toward outdoor recreational activities (Attitude 0 = unfavorable,1 = favorable),number of teenagers in the household (Teenager),and age of the head of the household (Age).
The Minitab output is given below:
-Referring to Table 17-12,what is the estimated probability that a 48-year-old home owner with a family income of $100,000,a lawn size of 5,000 square feet,a positive attitude toward outdoor recreation,and two teenagers in the household will purchase a lawn service?

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Definitions:

Merchant

An individual or business entity engaged in the sale of goods, especially on a large scale or with foreign countries.

Grain

A small, hard, dry seed harvested from cereal plants or grasses, used for food.

Quantities

Refers to the specific amounts or numbers of items, often used in the context of purchases, manufacturing, or inventory.

Jurisdiction

The legal authority granted to a court or legal body to administer justice within a certain geographic area or over certain types of legal cases.