TABLE 17-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 136

Short Answer

TABLE 17-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0)and 15 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income,in thousands of dollars),lawn size (Lawn Size,in thousands of square feet),attitude toward outdoor recreational activities (Attitude 0 = unfavorable,1 = favorable),number of teenagers in the household (Teenager),and age of the head of the household (Age).
The Minitab output is given below:
-Referring to Table 17-12,what is the p-value of the test statistic when testing whether LawnSize makes a significant contribution to the model in the presence of the other independent variables?

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Definitions:

Direct Labor

This refers to the wages and other costs for labor directly involved in the production of goods or the provision of services, not including indirect labor costs such as maintenance.

Differential Profit

The difference in profit between two alternative decisions or time periods.

Allocated Fixed Costs

Fixed costs that are assigned to a specific department, project, or segment of a business.

Discontinuing

The process of ending the production and sales of a product line, business segment, or an entire business.