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A second-order autoregressive model for average mortgage rate is:
Ratei = -2.0 + 1.8 (Rate)i-1 - 0.5 (Rate)i-2.
If the average mortgage rate in 2012 was 7.0,and in 2011 was 6.4,the forecast for 2013 is ________.
Compensatory Decision Rule
A decision-making process in which negative attributes can be compensated by positive ones, allowing for a balanced evaluation of multiple options.
Evoked Set
A group of relevant brands or products that a consumer recalls when making a purchase decision.
Conversion Rate
The percentage of visitors to a website or viewers of a marketing message who take a desired action, such as making a purchase.
Abandoned Shopping Carts
Occurs when online shoppers add items to their online shopping cart but exit without completing the purchase.
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