TABLE 16-6 The President of a Chain of Department Stores Believes That

question 126

Short Answer

TABLE 16-6
The president of a chain of department stores believes that her stores' total sales have been showing a linear trend since 1993.She uses Microsoft Excel to obtain the partial output below.The dependent variable is sales (in millions of dollars),while the independent variable is coded years,where 1993 is coded as 0,1994 is coded as 1,etc.
SUMMARY OUTPUT
Regression Statistics
Multiple R 0.604
R Square 0.365
Adjusted R Square 0.316
Standard Error 4.800
Observations 17
Coefficients
Intercept 31.2
Coded Year 0.78
-Referring to Table 16-6,the fitted trend value (in millions of dollars)for 1998 is ________.

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Definitions:

Media Regulation

The control or guidance by governmental or independent bodies over various types of media content and distribution.

Vertical Integration

A strategy where a company expands its business operations into different steps on the same production path, such as when a manufacturer owns its supplier and/or distributor.

Socioeconomic Integration

The process of incorporating individuals from various economic and social backgrounds into a cohesive, unified community.

Public Relations

The strategic communication process that builds mutually beneficial relationships between organizations and their publics.