TABLE 14-19 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 256

Multiple Choice

TABLE 14-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0) and 19 had a lawn service (code 1) .Additional information available concerning these 30 home owners includes family income (Income,in thousands of dollars) and lawn size (Lawn Size,in thousands of square feet) .
The PHStat output is given below:
-Referring to Table 14-19,which of the following is the correct interpretation for the Lawn Size slope coefficient?

• A)Holding constant the effect of income,the estimated number of lawn services purchased increases by 1.2804 for each increase of one thousand square feet in lawn size.
• B)Holding constant the effect of income,the estimated average number of lawn services purchased increases by 1.2804 for each increase of one thousand square feet in lawn size.
• C)Holding constant the effect of income,the estimated probability of purchasing a lawn service increases by 1.2804 for each increase of one thousand square feet in lawn size.
• D)Holding constant the effect of income,the estimated natural logarithm of the odds ratio of purchasing a lawn service increases by 1.2804 for each increase of one thousand square feet in lawn size.

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Definitions:

Gestalt Psychologists

Psychologists who emphasize the holistic approach to understanding the mind, suggesting that psychological phenomena should be viewed as organized, structured wholes.

Psychological Perspective

A particular approach or viewpoint in psychology that emphasizes specific aspects of human thought, behavior, and emotions.

Structuralists

Psychologists who analyze the basic elements of consciousness and how they relate to experience, originating as a school of thought in the 19th century.

Behaviorists

Psychologists who focus on observable behaviors and the ways in which they can be learned or unlearned, excluding the study of internal mental states.