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TABLE 14-19 The Marketing Manager for a Nationally Franchised Lawn Service Company

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TABLE 14-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0)and 19 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income,in thousands of dollars)and lawn size (Lawn Size,in thousands of square feet).
The PHStat output is given below: TABLE 14-19 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0)and 19 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income,in thousands of dollars)and lawn size (Lawn Size,in thousands of square feet). The PHStat output is given below:   -Referring to Table 14-19,what is the estimated odds ratio for a home owner with a family income of $50,000 and a lawn size of 2,000 square feet?
-Referring to Table 14-19,what is the estimated odds ratio for a home owner with a family income of $50,000 and a lawn size of 2,000 square feet?


Definitions:

Adaptable

The ability to adjust to new conditions or changes in one's environment effectively.

Easy Child

A term in developmental psychology describing children who are generally calm, adaptable, and have a positive mood.

Undemanding

Requiring or posing little effort or stress; not challenging or taxing.

Contact Comfort

The psychological and physical comfort that an infant derives from being in close physical contact with its caregiver, highlighting the importance of touch in social and emotional development.

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