TABLE 14-19 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 200

Multiple Choice

TABLE 14-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0) and 19 had a lawn service (code 1) .Additional information available concerning these 30 home owners includes family income (Income,in thousands of dollars) and lawn size (Lawn Size,in thousands of square feet) .
The PHStat output is given below:
-Referring to Table 14-19,which of the following is the correct interpretation for the Income slope coefficient?

• A)Holding constant the effect of lawn size,the estimated number of lawn services purchased increases by 0.0304 for each increase of one thousand dollars in family income.
• B)Holding constant the effect of lawn size,the estimated average number of lawn services purchased increases by 0.0304 for each increase of one thousand dollars in family income.
• C)Holding constant the effect of lawn size,the estimated probability of purchasing a lawn service increases by 0.0304 for each increase of one thousand dollars in family income.
• D)Holding constant the effect of lawn size,the estimated natural logarithm of the odds ratio of purchasing a lawn service increases by 0.0304 for each increase of one thousand dollars in family income.

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Definitions:

Operating Camera

The act or process of using a camera to capture images or videos, involving adjustments of settings and focusing for optimal results.

Experienced Meaningfulness

The feeling or belief that one's work is worthwhile or valuable, contributing to a sense of purpose or fulfillment.

Core Job Characteristic

Fundamental aspects of a job that affect an individual’s motivation, satisfaction, and performance, such as skill variety and task significance.

Skill Variety

The degree to which a job requires a range of different skills and talents.