TABLE 14-19 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 253

Short Answer

TABLE 14-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0)and 19 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income,in thousands of dollars)and lawn size (Lawn Size,in thousands of square feet).
The PHStat output is given below:
-Referring to Table 14-19,what is the p-value of the test statistic when testing whether LawnSize makes a significant contribution to the model in the presence of Income?

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Definitions:

Evaluative Conditioning

A process by which the perception of a stimulus is changed by learning to associate it with positive or negative contexts.

Stimulus

Any event or situation that evokes a response from an organism or system.

Negative Stimuli

Objects or events that cause a negative reaction, often leading to avoidance behavior or discomfort.

Mirror Neurons

Neurons that fire both when an individual performs an action and when they observe the same action performed by another, thought to play a role in learning and empathy.