TABLE 12-14 A Perfume Manufacturer Is Trying to Choose Between 2 Magazine

question 170

Short Answer

TABLE 12-14
A perfume manufacturer is trying to choose between 2 magazine advertising layouts.An expensive layout would include a small package of the perfume.A cheaper layout would include a "scratch-and-sniff" sample of the product.The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate.The manufacturer presents the more expensive layout to 4 groups and determines the approval rating for each group.He presents the "scratch-and-sniff" layout to 5 groups and again determines the approval rating of the perfume for each group.The data are given below.Use this to test the appropriate hypotheses with the Wilcoxon Rank Sum Test with a level of significance of 0.05.
-Referring to Table 12-14,the rank given to the last observation in the "scratch-and-sniff" group is ________.

Identify the legal status of contracts involving payment for illicit activities.

Recognize the enforceability of contracts with minors and the protections afforded to them under contract law.

Understanding various memory aids and their effectiveness.

Identifying factors contributing to false memories.

---

Definitions:

Standard Deviation

A measure of the amount of variation or dispersion of a set of values, indicating how much the values in the data set deviate from the mean.

Standard Error

A measure of the standard deviation of the sampling distribution of a statistic, indicating the accuracy with which a sample represents a population.

Standard Deviation

A statistical metric that quantifies the dispersion or spread of a dataset relative to its mean.

Sample Proportion

The fraction or percentage of items in a sample that are part of a particular category or characteristic of interest.