TABLE 12-19 The Director of the MBA Program of a State University

question 6

Short Answer

TABLE 12-19
The director of the MBA program of a state university wanted to know if a one-week orientation would change the proportion among potential incoming students who would perceive the program as being good.Given below is the result from 215 students' view of the program before and after the orientation.
-Referring to Table 12-19,what is the p-value of the test statistic using a 5% level of significance?

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Definitions:

Diffusion

The process through which innovations, cultural practices, ideas, or technologies spread within and across societies.

Successful Commercial

A marketing or advertising campaign that effectively increases brand awareness, sales, or other designated metrics of success.

New Product

An item or service that has been recently developed or introduced to the market.

Innovation

The process of introducing new ideas, devices, or methods, often leading to improvements in products, services, or processes within an industry or sector.