Once or Twice a Year, When Estee Lauder Runs a Particularly

question 3

Multiple Choice

Once or twice a year, when Estee Lauder runs a particularly good promotion, Candace buys some new make-up. She typically only spends the minimum required to qualify for the promotion. On the customer profitability pyramid, Candace is most likely to fall into the ________ tier.

• A) gold
• B) lead
• C) silver
• D) iron
• E) platinum