When Consumers Use Online Sites to Compare Models and Brands

question 113

Multiple Choice

When consumers use online sites to compare models and brands of products and click for more technical information, companies gain information about ________.

• A) competitors' prices
• B) product attributes that consumers consider the most important
• C) buying patterns
• D) market research
• E) self-reported data

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Definitions:

Interpersonal

Relating to or involving relationships or communication between people.

Cohort Effects

Phenomena where the characteristics of a particular group of people born in the same period affect research outcomes due to shared historical and social experiences.

Great Depression

A severe worldwide economic downturn that took place during the 1930s, characterized by widespread unemployment, poverty, and deflation.

Maturity Principle

The idea that traits associated with effective functioning increase with age.