RYAN'S RUNNERS MINI CASE: Ryan Wants to Open a Store

question 63

Multiple Choice

RYAN'S RUNNERS MINI CASE: Ryan wants to open a store that caters to athletes, but, due to space and budgetary constraints, he recognizes that he will not be able to offer the same variety and selection of products as does the local athletic mega-store, so he has decided to focus specifically on runners. He stocks shoes and related gear for runners, and maintains a staff that is knowledgeable and enthusiastic about running. Ryan's advertising campaign emphasizes his store's high standard of customer service and selection of products specifically tailored to meet the needs of the runner.
-In the RYAN'S RUNNERS MINI CASE, which of the following is most likely to represent the unique selling proposition at Ryan's Runners?

• A) Ryan's Runners offers the widest selection of athletic shoes in town.
• B) Ryan's Runners is the price leader in running gear.
• C) At Ryan's Runners, runners can find high quality products and get recommendations from employees who share their passion for running.
• D) Ryan's Runners is a place where all athletes can find all the equipment they need for the sport of their interest.
• E) all of the above

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Definitions:

Bicuspid Valve

Also known as the mitral valve, it is a heart valve that controls the flow of blood between the left atrium and the left ventricle.

Pulmonary Semilunar Valve

A valve located between the right ventricle and the pulmonary artery that prevents blood from flowing back into the heart chamber after it has been pumped out.

Aortic Semilunar Valve

One of the two semilunar valves of the heart, located between the left ventricle and the aorta, preventing backflow of blood.

Great Vessels

The major arteries and veins that directly enter and exit the heart, responsible for systemic and pulmonary circulation.