TABLE 11-9 The Marketing Manager of a Company Producing a New Cereal

question 95

True/False

TABLE 11-9
The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the color and shape of the box's logo on the approval rating of the cereal.He combined 4 colors and 3 shapes to produce a total of 12 designs.Each logo was presented to 2 different groups (a total of 24 groups)and the approval rating for each was recorded and is shown below.The manager analyzed these data using the α = 0.05 level of significance for all inferences.
-True or False: Referring to Table 11-9,based on the results of the hypothesis test,it appears that there is a significant effect associated with the shape of the logo.

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Definitions:

Contribution Format

A financial statement format that separates fixed and variable costs to highlight the contribution margin.

Net Operating Income

This is the profit a business generates from its operations, excluding non-operating income and expenses, taxes, and interest.

Units

In a manufacturing or production context, units refer to individual items or products.

Variable Expenses

Costs that fluctuate with changes in production volume or business activity levels, such as raw materials and direct labor.