TABLE 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 138

True/False

TABLE 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history.A series of new television advertisements featuring well-known entertainers and sports figures were launched.A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot".A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%.Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad at a 0.01 level of significance.
-True or False: Referring to Table 9-7,the company officials can conclude that there is sufficient evidence to show that the series of television advertisements are less successful than the typical ad using a level of significance of 0.01.

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Definitions:

Defense Department

A sector of a government responsible for implementing defense policy, managing the armed forces, and ensuring national security.

Marshall Plan

An American initiative passed in 1948 to aid Western Europe, in which the United States gave over $12 billion in economic assistance to help rebuild Western European economies after the end of World War II.

Capitalist

An individual who possesses capital, particularly financial assets, and engages in the investment and management of these assets with the aim of generating profit.