TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 161

True/False

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-True or False: Referring to Table 9-8,the null hypothesis would be rejected.

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Definitions:

Condense

To reduce something, such as a text or statement, to make it shorter, while retaining the essential information or to change the physical state of a substance from gas to liquid.

Precipitation

The process by which water in the form of rain, snow, sleet, or hail falls from the atmosphere to the Earth's surface.

Root Systems

The underground part of a plant that absorbs water and nutrients from the soil, anchors the plant, and stores food.

Mature Soil

Soil that has developed layers and characteristics through a long process of weathering and organic matter accumulation, capable of supporting plant life.