TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 39

True/False

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-True or False: Referring to Table 9-8,the value of the probability of committing a Type II error β is 0.95.

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Definitions:

Constructive

Serving a useful purpose; tending to build up, improve, or promote positive development.

Enhancing

Enhancing involves improving or augmenting the quality, value, or extent of something.

Transitional

Pertaining to or involving a phase of change from one state, condition, or stage to another, often implying a process of adaptation or evolution.

Winnicott

Refers to Donald Winnicott, a British psychoanalyst known for his work on developmental psychology and object relations theory.