TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 55

Short Answer

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, state the null hypothesis for this study.

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Definitions:

Oil Pollution

Contamination of the natural environment, particularly water bodies, with petroleum products which cause damage to wildlife and ecosystems.

Tanker Accidents

Incidents involving large vessels that transport liquids, leading to potential environmental and safety hazards.

Offshore Drilling

The activity of drilling wells at sea to explore for and extract petroleum that lies beneath the ocean floor.

Ocean Debris

Human-made and natural waste materials that have ended up in the ocean, causing environmental and navigational hazards.