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TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 13

True/False

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-True or False: Referring to Table 9-8,the company officials can conclude that there is sufficient evidence that the conversion rate at the company's website has increased using a level of significance of 0.05.

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Definitions:

Income-sharing Ratio

The predetermined proportion used to distribute earnings or losses among business partners or shareholders according to their agreement.

Fair Value

The amount one would receive from selling an asset or the cost to transfer a liability during a systematic transaction among market participants on the date of valuation.

Partnership Interest

An ownership share or interest in a partnership, representing a partner's stake in the profits, losses, and assets of the business.

Appraisal

The process of professionally evaluating the market value of a property or asset.

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