TABLE 8-6 After an Extensive Advertising Campaign,the Manager of a Company Wants

question 103

True/False

TABLE 8-6
After an extensive advertising campaign,the manager of a company wants to estimate the proportion of potential customers that recognize a new product.She samples 120 potential consumers and finds that 54 recognize this product.She uses this sample information to obtain a 95% confidence interval that goes from 0.36 to 0.54.
-True or False: Referring to Table 8-6,95% of the time,the sample proportion of people that recognize the product will fall between 0.36 and 0.54.

---

Definitions:

Puffery

Exaggerated or hyperbolic promotion of a product or service that is subjective and not meant to be taken literally.

Lanham Act

A federal statute in the United States that governs trademarks, service marks, and unfair competition, providing protection for brand identities and combating misleading practices.

Misleading Food Advertisements

Advertising practices that falsely represent the quality, nutritional value, or origin of food products, potentially deceiving consumers.

FDA

The Food and Drug Administration, a U.S. federal agency responsible for regulating food, drugs, medical devices, and cosmetics.