TABLE 8-6 After an Extensive Advertising Campaign,the Manager of a Company Wants

question 68

True/False

TABLE 8-6
After an extensive advertising campaign,the manager of a company wants to estimate the proportion of potential customers that recognize a new product.She samples 120 potential consumers and finds that 54 recognize this product.She uses this sample information to obtain a 95% confidence interval that goes from 0.36 to 0.54.
-True or False: Referring to Table 8-6,it is possible that the true proportion of people that recognize the product is between 0.36 and 0.54.

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Definitions:

Communicator

An individual or entity that conveys information or expresses ideas to others through spoken, written, or non-verbal means.

Social Media Sites

Online platforms where users can create profiles, connect with others, and share content within a virtual community.

Audience Feedback

The evaluations, reactions, or responses from a group of people who have viewed or experienced a presentation, performance, or product.

Public Relations Problem

An issue that could negatively affect an organization's public image or relationships.