TABLE 8-11 a Poll Was Conducted by the Marketing Department of a of a Video

question 125

Essay

TABLE 8-11
A poll was conducted by the marketing department of a video game company to determine the popularity of a new game that was targeted to be launched in three months.Telephone interviews with 1,500 young adults were conducted which revealed that 49% said they would purchase the new game.The margin of error was ±3 percentage points.
-Referring to Table 8-11,what is the needed sample size to obtain a 99% confidence interval in estimating the percentage of the targeted young adults who will purchase the new game to within ±5% if you do not have the information on the 49% in the interviews who said that they would purchase the new game?

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Definitions:

Direct Labor Costs

Expenses related to employees who directly contribute to the production of goods or services, such as wages for assembly line workers.

Period Costs

Costs that are expensed in the period they are incurred rather than being capitalized or included in the cost of goods sold, such as selling, general, and administrative expenses.

Selling

The process of promoting and exchanging goods or services for value.

Administrative

Pertaining to the activities involved in the management, governance, or organization of a business, typically those responsible for enforcing policies and making decisions.