Consumer Innovators Are Generally Characterized by Which of the Following

question 66

Multiple Choice

Consumer innovators are generally characterized by which of the following personality traits?

• A) open-minded and perceive less risk than others in trying new things
• B) reserved and skeptical of marketing information
• C) extraverted and risk averse
• D) high in exhibition and reserved
• E) extraverted and reserved

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Definitions:

False Objections

Invalid or unfounded reasons presented as barriers or excuses in a discussion or negotiation.

Misinformation

This is false or inaccurate information that is spread, regardless of an intention to deceive.

Persuasive Message

Communication designed to convince or influence the recipient to agree with the sender's viewpoint or to take a specific action.

Subject Line

The part of an email or memo that indicates the topic or main point of the message, meant to capture the recipient’s attention.