Consumers Belonging to the VALS Segment Called Believers Is Motivated

question 101

True/False

Consumers belonging to the VALS segment called Believers is motivated by desire for achievement and have moderate resources, so they are trendy and seek approval from others.

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Definitions:

Restoring Equity

The process of attempting to balance perceived disparities in fairness or distribution of resources within social or organizational contexts.

Eustress

Positive stress that can motivate individuals, leading to improved performance and well-being.

Negative Response

An adverse reaction or answer to a stimulus, situation, or question, often reflecting disapproval or dissatisfaction.

Adams' Theory

Refers to Equity Theory developed by J.Stacy Adams, suggesting that employees are motivated when they perceive their treatment at work as fair, especially in relation to others.