The Sixth Step in the Positioning Process Is to Create

question 31

True/False

The sixth step in the positioning process is to create a positioning statement focused on the benefits and value that the product provides and use it to communicate with the target audiences.

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Definitions:

Average Variable Cost

The total variable costs (like labor and materials) divided by the quantity of output produced, indicating the variable cost per unit.

Variable Cost

Costs that change in proportion to the activity of a business, such as materials and labor costs.

Total Cost

The complete cost of production that includes both fixed and variable costs.

Fixed Cost

Expenses that do not change in the short term, irrespective of the level of production or sales volume.