When Colgate Divides the Pre-Teens Toothpaste Group into Four Segments

question 75

Multiple Choice

When Colgate divides the pre-teens toothpaste group into four segments and offers each one its own toothpaste, they are using ________ segmentation.

• A) demographic
• B) sociocultural
• C) psychological
• D) physiological
• E) use-related

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