Many Marketers Target the Generation That Is 18 to 34

question 81

Multiple Choice

Many marketers target the generation that is 18 to 34 years old, known as the ________.

• A) Millenial Generation
• B) Generation X
• C) Generation Z
• D) Net Gen
• E) Baby Boomers

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Definitions:

Firm-specific Risk

The portion of an asset's risk that is attributable to the company's individual factors, uncorrelated with general market movements.

Nonsystematic Risk

The part of an investment's risk that is specific to the investment, unrelated to the market's overall movements.

Diversification

The strategy of spreading investments across various financial assets to reduce exposure to risk.

Uncorrelated

Refers to two or more variables that do not have any predictive relationship with each other.