Consumer Innovators Are Generally Characterized by Which of the Following

question 66

Multiple Choice

Consumer innovators are generally characterized by which of the following personality traits?

• A) open-minded and perceive less risk than others in trying new things
• B) reserved and skeptical of marketing information
• C) extraverted and risk averse
• D) high in exhibition and reserved
• E) extraverted and reserved

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Definitions:

Large Networks

Extensive systems of interconnected people or things, especially within the context of social media or telecommunications.

Promote

To actively support or encourage interest in an item, cause, or idea, often through advertising or publicity.

Altruistic

Showing a selfless concern for the well-being of others, often characterizing acts done without expectation of personal gain.

Pay It Forward

A concept involving doing a good deed for others without expecting anything in return, often with the hope that the beneficiary will pass on the good deed to others.