What Is the FIFTH Step in the Positioning Process

question 24

Multiple Choice

What is the FIFTH step in the positioning process?

• A) Create a positioning statement focused on the benefits and value that the product provides.
• B) Determine the target market's preferred combination of attributes.
• C) Define the market in which the product or brand competes, relevant buyers and competitors.
• D) Develop a distinctive, differentiating, value-based positioning concept.
• E) Research how consumers perceive competing offerings on relevant attributes.

---

Definitions:

Pretest and Posttest

Assessments administered before and after an intervention or experiment to measure the impact of the intervention.

Dependent-Samples T Test

A statistical test used when comparing the means of two related groups.

Statistical Technique

A method or procedure used in the analysis of data to uncover patterns, trends, or relationships.

Subjects

Individuals or entities being studied or observed in an experiment or study.