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The Sixth Step in the Positioning Process Is to Create

question 31

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The sixth step in the positioning process is to create a positioning statement focused on the benefits and value that the product provides and use it to communicate with the target audiences.


Definitions:

Magma

Molten rock beneath the earth's surface, which can form igneous rocks upon cooling and may fuel volcanic eruptions.

Crater

A bowl-shaped geological formation at the top of a volcano or an impact crater formed by the collision of a meteorite.

Volcanic Ash

Fine particles of rock, minerals, and volcanic glass created during volcanic eruptions and dispersed in the air.

Solidified Lava

Lava that has cooled and hardened, transitioning from a molten state to a solid rock form.

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