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The sixth step in the positioning process is to create a positioning statement focused on the benefits and value that the product provides and use it to communicate with the target audiences.
Magma
Molten rock beneath the earth's surface, which can form igneous rocks upon cooling and may fuel volcanic eruptions.
Crater
A bowl-shaped geological formation at the top of a volcano or an impact crater formed by the collision of a meteorite.
Volcanic Ash
Fine particles of rock, minerals, and volcanic glass created during volcanic eruptions and dispersed in the air.
Solidified Lava
Lava that has cooled and hardened, transitioning from a molten state to a solid rock form.
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