A Sample That Does Not Provide a Good Representation of the Population

question 31

Short Answer

A sample that does not provide a good representation of the population from which it was collected is referred to as a (n)_____sample.

---

Definitions:

Market Segment

A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs.

Marketing Strategy

A comprehensive plan formulated to achieve marketing objectives, including target markets, positioning, and marketing mix decisions.

Multi-segment

A marketing strategy that targets more than one customer segment, acknowledging that different segments have different needs and wants.

Segment Descriptors

Attributes or characteristics used to define and differentiate subsets of a market or population.