The Probability That a New Advertising Campaign Will Increase Sales

question 97

Multiple Choice

The probability that a new advertising campaign will increase sales is assessed as being 0.80. The probability that the cost of developing the new ad campaign can be kept within the original budget allocation is 0.40. Assuming that the two events are independent, the probability that neither the cost is kept within budget nor the campaign will increase sales is

• A) 0.12.
• B) 0.32.
• C) 0.68.
• D) 0.88.

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Definitions:

Psychological

Pertaining to the mind or mental processes, often involving human behavior and emotions.

Psychical

Relating to the mind, psyche, or phenomena that are beyond the natural or physical laws, often associated with psychic or paranormal activities.

Belmont Report

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Scientists who study the actions and reactions of individuals or groups to understand human behavior.