TABLE 4-1 Mothers Against Drunk Driving Is a Very Visible Group Whose

question 89

Multiple Choice

TABLE 4-1
Mothers Against Drunk Driving is a very visible group whose main focus is to educate the public about the harm caused by drunk drivers. A study was recently done that emphasized the problem we all face with drinking and driving. Four hundred accidents that occurred on a Saturday night were analyzed. Two items noted were the number of vehicles involved and whether alcohol played a role in the accident. The numbers are shown below:

-Referring to Table 4-1, what proportion of accidents involved alcohol and a single vehicle?

• A) 25/400 or 6.25%
• B) 50/400 or 12.5%
• C) 195/400 or 48.75%
• D) 245/400 or 61.25%

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Definitions:

Marketing Structure

The framework within which marketing activities and functions are organized, including the distribution channels, market segmentation, and strategies used to reach target customers.

Centralized Marketing Structure

An organizational approach where marketing decision-making and processes are managed from a single, central point within the company.

Marketing Activities

Tasks and strategies businesses use to promote and sell their products or services to their target audience.

Informal Controls

Unofficial regulations and norms that guide behavior within organizations and groups, often based on culture or social interactions.