TABLE 4-11
A sample of 300 adults is selected.The contingency table below shows their registration status and their preferred source of information on current events. 
-Referring to Table 4-11,if an adult is selected at random,what is the probability that he/she is a registered voter who prefers to get his/her current information from the television?
Definitions:
Linear Forecast
A prediction method that assumes a straight-line relationship between variables over time, typically used to estimate future values based on past data.
All-You-Can-Afford
A budgeting approach where spending on marketing or other business activities is based on what a company can afford rather than strategic planning or revenue projections.
Percentage of Sales Budgeting
A method for setting a marketing budget based on a fixed percentage of the company's sales.
Competitive Parity
A strategy where companies set their advertising budget based on matching the competitor's absolute level of spending or the proportion per market share.
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