TABLE 2-14 The Table Below Contains the Number of People Who Own

question 31

Short Answer

TABLE 2-14
The table below contains the number of people who own a portable Blu-ray player in a sample of 600 broken down by gender.
-Referring to Table 2-14,of those who owned a portable Blu-ray player in the sample,________ percent were females.

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Definitions:

Market Research

The process of gathering, analyzing, and interpreting information about a market, including information about the target market, customers, competition, and the industry as a whole.

Behavioral

Related to the actions or reactions of individuals or groups in response to internal or external stimuli, often studied in psychology and marketing.

Psychographic

Refers to the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

Demographic

Statistical data relating to the population and particular groups within it, often used in market research to identify and target specific market segments.