TABLE 1-1 The Manager of the Customer Service Division of a Major

question 143

Multiple Choice

TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1,the possible responses to the question "What was your age at your last birthday?" result in

• A)a nominal scale variable.
• B)an ordinal scale variable.
• C)an interval scale variable.
• D)a ratio scale variable.

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Definitions:

Perceptual Process

The sequence of steps that involves receiving, selecting, organizing, interpreting, and responding to sensory information.

Private-label Item

A product that is manufactured by one company but sold under another company's brand, typically a retailer's brand.

Branded Item

A product or service that is marketed under a particular brand name, recognized for its quality, design, or performance.

Cardinal Rules

Fundamental principles that govern behavior or operations within an organization or system.