TABLE 1-3 The Manager of the Customer Service Division of a Major

question 122

Multiple Choice

TABLE 1-3
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-3,the manager decides to ask a sample of customers,who have bought a Blu-ray player made by the company and filed a complaint over the past year,to fill in a survey about whether they are satisfied with the product.This method will most likely suffer from

• A)nonresponse error.
• B)measurement error.
• C)coverage error.
• D)non-probability sampling.

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Definitions:

Diminishing Returns

A principle which states that as more units of a variable input (like labor) are added to fixed inputs (like capital), the additional output from each new unit of input will eventually decrease.

Wage Rates

The fixed amount of compensation paid to employees for their labor, typically measured per hour or piece.

Economy's Rate of Growth

The steady increase in the gross domestic product (GDP) or gross national product (GNP) of an economy over time, indicating economic expansion.