Group Members Who Undergo Severe Initiations in Order to Join

question 44

Multiple Choice

Group members who undergo severe initiations in order to join often find they are ___ than members of groups that have an open-membership policy.

• A)more committed
• B)less committed
• C)more polarized
• D)less politicized
• E)less entitative

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Definitions:

Consumer Behavior

The study of how individuals make decisions to spend their resources on consumption-related items.

Marginal Utility

The boost in satisfaction from the consumption of an additional item of a good or service.

Total Utility

The overall satisfaction or pleasure a consumer derives from consuming a certain quantity of goods or services.

Marginal Utility

The extra fulfillment or advantage a person gains by consuming an additional unit of a product or service.